The Notting Hill Bookshop

The Notting Hill Bookshop, famous from “Notting Hill,” employed my expertise to blend its charm with modern marketing. My strategy involved dynamic social media, international alliances, and community events, successfully elevating the shop's profile and establishing it as a beloved, innovative landmark in London's literary landscape.

Client:

Year:

2023-2024

Role:

Brand Marketing Manager, Graphic Designer and Web Designer

Incorporating store design into product lines, digital, and printed branding, we've turned customer feedback into distinctive merchandise. This not only builds a unified brand identity but also boosts recognition and enriches visitor experiences.

To boost branded merchandise sales, I created unique designs inspired by our bookshop and Portobello. Our enamel pins, merging local charm with our identity, strengthen community ties and build loyalty, driving sustained business growth.

Central to our brand marketing strategy is developing a brand style guidebook. It ensures consistent branding and language across all digital and print media. This required researching the bookshop's history and engaging in meaningful discussions with the owners about future growth directions.